What is FLOetic Beauty?

FLOetic Beauty is the pursuit of beauty and strength. We work out to strive for better selves, and we are entitled to look beautiful when doing so. It is with this philosophy that entrepreneur, Kirsty Su, started FLOetic Beauty in 2017. 

Proudly formulated and filled in the USA, FLOetic Beauty designed each product formula to meet the needs of active people who want the glam without the slam to their skin. Ingredients are carefully selected to create products with colors that last and texture that is gentle and soothing to the skin.

FLOetic Beauty is for sweating away in your spin class, for enjoying the breeze out on a jog, for hanging out with friends, and for striking that critical business deal. It is beauty, it is strength, and it is a lifestyle with which you look and feel fabulous anytime, anywhere.

The Birth of FLOetic Beauty 

The idea of FLOetic Beauty came to Kirsty when she was leading a fitness class. She was surprised at the lack of makeup brands out there dedicated to offering a full range of long-lasting yet breathable products for people who just want a little color to look great while they are working their hardest — in the gym or  anywhere during the day.

For whom is FLOetic made?

For fitness enthusiasts, for fashion lovers, and most importantly, for believers believers who understand the importance of inner beauty and the appearance to match. Believers who know that it is our own choice to be who we want, wear whatever we want on our bodies and on our faces at all occasions — no compromises.

Come FLO with us!